Friday Feature: Hitoko Okada

HITOKO is a line of casual women’s clothing, created by Hitoko Okada, produced in mini collections that address political and cultural narratives in handmade, limited quantities integrating textile craft elements.

Representational motifs and screen prints repeated throughout her lines are based on concepts explored in her textile art and are generated from her line drawings and paper cut out stencils.

From concept to design; pattern to final product, each piece is hand crafted in her Hamilton based studio. She sources fine quality, luxurious natural fabrics in limited quantities. In the ethic of handcraft and small run production, she creates original pieces of contemporary wearable art.

Through her clothing line, Okada serves to align collectors and wearers with an expression of their core identities and to drive empowered communications within themselves and with the world around them.

HITOKOO is retailed at Distill, and Fresh Collective in Toronto, on line at Etsy and local pop up shops. Studio appointments can be made at

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